CRM stands for Customer Relationship Management. A CRM manages the interaction between the company and its existing or potential customers. Its main objective is to manage, strategize, and maintain the business relationship between the company and the customer.
It is a tool that reduces the risk of management errors in an organization by managing minute data like leads, conversions, etc. is transformed, managed, and strategized altogether. Through a CRM you can track your customers, store their data for further use, and share it among your team to create better projects for the future. A CRM helps in bringing a whole organization together by sharing data across the team.
Managing an entire company is already a tedious task, why make it worse? A CRM for your company will help you work efficiently and manage the company better.
To know how important it is, you should know what happens if you do not have a CRM for your business:
- Data mismanagement: A CRM is used to manage and strategize the data of your customers and your company. Data like the leads, conversions, follow-ups, and closings are vital for any company’s growth, managing and utilizing this data for the future is essential but unfortunately doing this manually can cause loopholes. For example: Let’s assume you have 1000 leads for your company and your employees are calling them. You need to know the result of the calls. The number of people who have called in, who have not, who is interested and who is not, who needs to be followed up. Send these leads messages, emails, or information about the company. This can be very complex, and this is where CRM comes in. A CRM handles all these tasks with just a few clicks.
- Increased manual work: Not having a CRM means generating leads, assigning them, and managing them all together manually. It means collecting leads from different platforms by manually moving from one to another—scheduling and making calls and emails with customers keeping them informed, sending them the latest information, etc. While CRM management software generates, assigns, and manages leads for you. It retrieves leads from each platform and makes them available to you in a shared dashboard that every team member can access. It also schedules calls and meetings on your behalf, reducing effort and increasing productivity.
- Limited Data insights: A CRM not only manages data but is also responsible for tracking it. Obtaining information about your customers and tracking their activities is important for a company. Without a CRM, you will not be able to track the data effectively. When you have insight into your customer’s data you will identify your target audience, you can make improvements as it serves as feedback. Customer relationship management software keeps you informed about your target audience, your business, and market trends so that you can work more efficiently.
- Missed opportunities: Even a single missed hint or escalation can lead to a missed opportunity. Doing everything manually can lead to situations like this. Overlooking small details, and forgetting follow-ups or phone calls can lead to waste. That’s why you need a CRM because it ensures that not a single lead is left behind, every task is completed and no opportunity is missed. When all employees can see everything on the same dashboard, it also helps in evaluating the team, which leads to a positive attitude towards team members.
- Low retention rates: If you do not manage your data efficiently, if you continue to do all the tedious tasks manually by your team members, and if you do not engage with the insights about your customers and their data, you will gradually lose the relationship with your customers. Poor customer relationships do not lead to loyal customers and therefore to a low customer retention rate. Having loyal customers is more important than having many customers. A CRM stands for customer relationship management in itself. This means that it can help to improve the relationship between customers and the company and provide the company with loyal customers.
- Competitive disadvantages: With the rise of the digital industry, every organization has gone digital and all businesses are equipped with all the trendy IT solutions. These help in providing professional benefits to an organization. If you do not have these applications or solutions to hand, you will fall behind and miss out on opportunities. A CRM equips you with a digital weapon that helps you overcome all challenges and hurdles with IT solutions by keeping your business on track. These are the issues that you can solve by getting a CRM for your business. A CRM promotes collaboration, effective management, accelerated results, and successful businesses. It specializes in automating tasks with a few clicks!
- Data mismanagement: A CRM is used to manage and strategize the data of your customers and your company. Data like the leads, conversions, follow-ups, and closings are vital for any company’s growth, managing and utilizing this data for the future is essential but unfortunately doing this manually can cause loopholes. For example: Let’s assume you have 1000 leads for your company and your employees are calling them. You need to know the result of the calls. The number of people who have called in, who have not, who is interested and who is not, who needs to be followed up. Send these leads messages, emails, or information about the company. This can be very complex, and this is where CRM comes in. A CRM handles all these tasks with just a few clicks.
- Increased manual work: Not having a CRM means generating leads, assigning them, and managing them all together manually. It means collecting leads from different platforms by manually moving from one to another—scheduling and making calls and emails with customers keeping them informed, sending them the latest information, etc. While CRM management software generates, assigns, and manages leads for you. It retrieves leads from each platform and makes them available to you in a shared dashboard that every team member can access. It also schedules calls and meetings on your behalf, reducing effort and increasing productivity.
- Limited Data insights: A CRM not only manages data but is also responsible for tracking it. Obtaining information about your customers and tracking their activities is important for a company. Without a CRM, you will not be able to track the data effectively. When you have insight into your customer’s data you will identify your target audience, you can make improvements as it serves as feedback. Customer relationship management software keeps you informed about your target audience, your business, and market trends so that you can work more efficiently.
- Missed opportunities: Even a single missed hint or escalation can lead to a missed opportunity. Doing everything manually can lead to situations like this. Overlooking small details, and forgetting follow-ups or phone calls can lead to waste. That’s why you need a CRM because it ensures that not a single lead is left behind, every task is completed and no opportunity is missed. When all employees can see everything on the same dashboard, it also helps in evaluating the team, which leads to a positive attitude towards team members.
- Low retention rates: If you do not manage your data efficiently, if you continue to do all the tedious tasks manually by your team members, and if you do not engage with the insights about your customers and their data, you will gradually lose the relationship with your customers. Poor customer relationships do not lead to loyal customers and therefore to a low customer retention rate. Having loyal customers is more important than having many customers. A CRM stands for customer relationship management in itself. This means that it can help to improve the relationship between customers and the company and provide the company with loyal customers.
- Competitive disadvantages: With the rise of the digital industry, every organization has gone digital and all businesses are equipped with all the trendy IT solutions. These help in providing professional benefits to an organization. If you do not have these applications or solutions to hand, you will fall behind and miss out on opportunities. A CRM equips you with a digital weapon that helps you overcome all challenges and hurdles with IT solutions by keeping your business on track. These are the issues that you can solve by getting a CRM for your business. A CRM promotes collaboration, effective management, accelerated results, and successful businesses. It specializes in automating tasks with a few clicks!
Operational CRM is used to automate time-consuming processes and thus reduce effort and time. Companies use operational CRM to optimize their sales and marketing departments for better customer relationships. They automate repetitive tasks that occur in sales and marketing. This CRM works for more customers, automates processes, and improves customer loyalty.
An operational CRM automates sales processes such as meetings, follow-up messages, or emails. It also automates sending reminder emails to customers and cases that require urgent assistance. An operational CRM manages the leads and their entire journey from start to finish.
It is very important to put your entire organization on a common ground to have a better and secure future. Collaboration is the only way to promote team building and optimized work.
Collaborative CRM provides every team member with the same platform with accurate customer data accessible to all. Along with the customer data, it also includes the performance of each individual, which contributes to a better evaluation.
If you have a large team and you want them to come together, a CRM can be the solution. It allows the whole team to work together on the same dashboard that is accessible to everybody and has live working options. Providing the team with a dashboard to work on together improves collaboration skills and simplifies processes for customers.
As the name suggests, analytical CRM is responsible for analyzing the individual areas of a company. It tracks customer behavior, team behavior, and business behavior. It tracks your progress by comparing your past sales with current sales. Creating reports on leads and progress by collecting a large amount of data. It also helps to make future decisions.
Analysis and progress tracking are very important for any business. This CRM will provide data-driven insights which will help in making the right decisions for the future. It prevents the risk and helps you in predicting results.
Now that we know what a CRM is, how is it beneficial, and what benefits it offers to your business?. It’s time to choose a CRM but how? The simple answer is, that the type of CRM you opt for is directly proportional to the needs you have regarding your business.
There are mainly three types of CRMs:
- Operational CRMs
- Analytical CRMs
- Collaborative CRMs
Below are their characteristics you can go through them and decide according to your business needs:
- Operational CRM: As the name suggests, operational CRMs are best suited to improving day-to-day processes. They focus on automating and simplifying customer-related tasks such as sales, marketing, and service.
Its main feature is to provide:
- Sales automation
- Marketing automation
- Service Automation
This results in benefits such as better lead management, prompt responses, less hassle, and improved marketing solutions. Better management leads to less effort and higher productivity.
Operational CRMs are best suited for businesses that experience large amounts of customer interactions daily and want to automate the tedious task of customer data management.
- Analytical CRM: Analytical CRM specializes in performing detailed analyses of the workflow and creating informative reports for future decisions. It helps to make data-driven decisions for the secure future of the company.
Its main feature is to provide:
- Data Mining
- Sales forecasting
- Enhanced customer experience
This leads to effective progress tracking, which creates room for improvement and feedback. It facilitates decision-making, as it allows the future of certain investments to be predicted.
Analytical CRMs are best suited for businesses that make major decisions based on the data of existing and previous practices and make future strategies depending on it.
- Collaborative CRM: Collaborative CRMs are best suited to improving team collaboration and communication. They provide all members of the team, department, or company with a common dashboard for collaboration and get them on the same page.
Its main features include:
- Communication management
- Visual dashboard
- Real-time sharing
These functions lead to better coordination between sales, marketing, and customer service, improve communication between the teams, and promote transparency and trust.
Companies that want to improve collaboration and communication between teams to achieve better business results and companies that want to improve internal collaboration between different departments to provide a better and optimized customer experience.
These are the three types of CRMs explained from the customer’s point of view. Make the right decision when choosing a CRM by first evaluating your company and its needs, comparing these with the functions of the individual CRMs, and selecting the one that best meets your needs.
A CRM has the power to transform companies into brands. It strengthens the relationship between customers and companies to gain loyal customers and increase retention rates. Apart from that, CRM has its benefits:
- Lead Generation: CRM plays a major role in the lead generation process. CRM collects consumer data and studies it to analyze the target audience and then stresses the potential leads to improve the quality of leads. It also allows advantages like email marketing and WhatsApp marketing. It enables you to send messages or emails to multiple people at one go. It also takes responsibility for follow-ups and lead maintenance.
- Lead Allocation: Along with Lead generation CRM provides the service of lead allocation as well. It eliminates the manual work of segregating and sending leads to everybody one at a time. It allocates leads to people depending upon the response, geographic location, and according to the pre-set rules. You can even customize the rules of a CRM and make it distribute leads according to your needs or sales representative’s needs. You can make it work on your terms. After distribution, the CRM analyzes the results of those leads and the performance according to which it makes the structure to distribute them in the future.
- Team Evaluation: A CRM can easily analyze the team’s performance based on statistics. Since the CRM collects end-to-end data from leads to projects, every bit can be recorded for further analysis. A CRM can provide you with 360-degree feedback, performance metrics, and continuous improvement models to keep everything on track.
- Progress Tracking: A CRM helps you track your overall progress based on the data you manage. You can track the number of orders you receive or the number of sales that are made with the help of the CRM. A CRM keeps data from both the client end and the company end which means easy tracking.
- Automated processes: A CRM automates and simplifies most tasks, which ultimately saves time and increases productivity. Important tasks such as follow-up messages, confirmation emails, and reminder messages or emails are automated by CRM. It even automates complicated processes such as data management and visualization. It presents all data on a single dashboard that is shared with every person on the team, which as a result automates the entire workflow.
- Collaborative: A CRM is the best platform to bring the entire organization together. It provides you with a visual dashboard dedicated only to your company. It contains data such as leads, conversions, follow-ups, and the status of existing customers and potential customers. This dashboard is shared with the entire team on a real-time basis. This allows them to work closely together and everyone knows about everything in the company. This promotes transparency and trust. These are the ways how a CRM can digitally evolve your business through its end-to-end assistance.
We have introduced our custom-built CRM named Aquisist- a blend of Acquisition and Assist. We have built this CRM on our own with each facility that your business needs. There are several reasons why our CRM stands as the best software in India:
User-friendly interface
Being a business ourselves we know what is best which is why our CRM is extremely user-friendly without any complex features. Our CRM is easy to use and maintain. Your team will easily adapt to its easy-to-use features without any complex training.
Scalable
Our CRM is a highly scalable software made for every business. Whether you are a small, medium, or large scale business Acquisist can cater to your business without compromising functionality. Irrespective of your size you can go as high as you want with our CRM without crashing!
Integration capabilities and flexibility
This CRM can become the single point of contact for monitoring all your platforms. Our CRM easily integrates with all other platforms such as Facebook, Instagram and Linkedin, so you can have an integrated experience without any hassle. You can easily manage your entire business from this one platform, which is highly compatible and flexible.
Customization
Our in-house CRM offers enough room for customization, we can adapt the CRM to your company’s needs. You can use it to manage data, scale your business, streamline processes, and much more, along with personal customizations, making it the single perfect solution for your business
Subscription Model
One of the advantages of our CRM is the subscription model we offer. You can subscribe to our CRM software for as long as you want. This saves you money, is convenient and you get a personalized experience with constant access. Subscribe when and how you want!
End-to-end services
Our CRM offers end-to-end services, whatever you want, we have it! It includes comprehensive tasks such as lead generation, lead attribution, and management. It can be integrated with your social media to collect leads there too. It can schedule calls, meetings, and emails on your behalf, reducing effort and increasing productivity. These are just a few reasons why our CRM can be the ideal solution for your business. Choose Acquisist, choose success!
As an IT solution provider that works for a better future, we work closely with almost all industries to offer our customers end-to-end services. Our industry-specific Customer Relation Management (CRM) software offers better and optimized services that are customized for each industry.
Retail
Our retail CRM is a perfect solution for any customer-related problem. It improves relationships between customers and businesses by providing valuable data. This retail CRM software helps in managing data and services. We provide customer data for retailers to analyze and develop appropriate marketing strategies.
Real Estate
Our CRM software for the real estate industry is designed for real estate management, sales, and customer relations. It helps manage leads and clients for real estate professionals. You can also use this CRM to strengthen customer relationships and track real estate listings, resulting in smooth transactions and longer terms.
E-commerce
With the rise of E-commerce need for a CRM devoted to E-commerce can rise as well. Our CRM for E-commerce or marketing agencies will help you manage customers, order histories, order quantities, products, descriptions, customer information, and delivery-related issues. You can manage your whole E-commerce business from one platform which is Acquisist.
Healthcare
A CRM is an integral part of any Healthcare institution, considering the amount of data and formalities a healthcare institution has, a flexible and scalable CRM is a must-have. Our CRM will help in managing all the data related to patients and their medical histories. You can schedule appointments or operations for a smoother workflow and better experience.
Insurance
Our CRM software for insurance is a comprehensive solution for all problems in an insurance company. Our CRM is the best way to manage a large amount of data on a single platform. You can perform tasks such as managing customer data and claims and also automate processes. The software is user-friendly and easy to use. You can upload your data and even have strategies customized according to your ideal customer profile (ICP).
Education
The education sector has a huge amount of data that needs to be managed. Our CRM software for the education sector helps manage admissions, alumni, and all student-related data. You can store information about each student without having to keep long lists. This information is easily accessible as soon as it is needed. Our CRM is perfect for schools, colleges, or other educational institutions that want to improve both the teacher and the student experience.
Logistics
Our logistics CRM is specifically designed to optimize the logistics business and improve the experience of both the customer and the company. With this logistics CRM, you can simplify complex and complicated tasks. You can track your shipments and view parcel details in real-time in a shared dashboard that is available to everyone and promotes communication and collaboration.
Travel and hospitality
We offer CRM for the travel industry, providing end-to-end services to improve the customer or guest experience. In any industry, the customer is king, and the travel industry is a very extensive industry that offers customized services for everyone. Our CRM for travel companies helps you manage bookings and customers and provide them with personalized services to increase customer satisfaction, which ultimately leads to loyal customers and higher customer retention.
Manufacturing
Our Acquisist is the best CRM for manufacturing businesses as it helps in strategizing sales, customer relationships, or delivery services. You can manage and standardize the data of the products you make and sell. Information like the of units, sold to whom and date of payment, etc. can be managed easily within a few clicks in our CRM
Data processing, management, interchange, and protection are included in information technology (IT). It is the application of hardware, software, networks, and computer systems. This broad field has a lot of subfields and specializations.
Here are some examples of IT:
Databases, storage systems, email, file, and print services are applications. Hardware and software on servers support this.
Hardware for networking includes routers and servers.
Communication applications for network and Internet-based communication
Information technology companies, or IT companies in India are responsible for transmitting data. They also store and retrieve data. They maintain
- Seamless functioning of operations
- networks, hardware, and other operations
- Supervise the use of networks and systems
- Ensure the safety of information
- consulting services
- Software development
IT services seek to preserve and enhance an organization’s IT infrastructure. The latter deals with particular issues or requirements. The primary differences between IT services & IT solutions are as follows:
IT services
- These services give users access to information and technological resources.
- These are needed for daily tasks and operational procedures in the company.
- These can involve developing, deploying, and overseeing software, data management, and IT infrastructure architecture.
- Businesses can gain a competitive edge and increase production and efficiency with it.
IT solutions
- These are a collection of apps, services, and programs.
- These address certain tech-related issues. They can help businesses with certain needs.
- They include improving security and managing client interactions.
Some examples of IT services offered by any leading IT services company in India include:
- Cloud services to share resources across a network
- System management for maintenance and support after a system is implemented
- Technical support for a single point of contact for end users who need help
- Software development
- Backup and disaster recovery against data loss by storing copies of data online or on external hardware
- IT consultation services.
- Hardware installation and servicing
- Voice over Internet Protocol (VoIP)
- Software as a service
- Information reporting
- Email services
- Remote support
- Technology training
Information technology (IT) is essential for business, education, and private use.
- Education: Students may obtain material more quickly and easily with the use of IT. They can access updated digital textbooks.
- Business: Businesses can run more competitively and efficiently thanks to IT. IT is useful industries like manufacturing, sales, food services, and healthcare.
- For individual use: IT services are ideal for gaming, commerce, media sharing, communication, and social interaction.
- Finance: IT facilitates counting activities for banks, merchants, and accountants. As a result, the majority of banks have gone digital. It increases dependability and safety.
- Non-profit entities: IT enables these businesses to sell goods and services, acquire funding, and run their businesses without turning a profit for their owners.
